As the world opened up for Condé Nast with a global consolidation in 2019, a flood of new creative and advertising opportunities presented themselves. After three successful years creating content with Gucci, we expanded our efforts to cover four Vogue properties. 

The trick with balancing client needs and four different creative media teams was finding efficient collaboration and creative consistency. We achieved this via a concept offering: 1) a high level of storytelling, 2) product-focused integration, and 3) ease of replication in four different cultures. 

The story highlights the concept of family and its shared global connection. The year-long roll out strategically aligned to collection drops in-store and online, effectively driving awareness and consideration.