As the world opened up for Condé Nast with a global consolidation in 2019, a flood of new creative and advertising opportunities presented themselves. After three successful years creating content with Gucci, we expanded our efforts to cover four Vogue properties. 

The trick with balancing a client and four different creative media publishers was finding efficient collaboration and creative consistency. We achieved this via a concept offering: 1) a high level of storytelling, 2) product-focused integration, and 3) ease of replication in four different cultures. 

The story highlights the concept of family and its shared global connection. The year-long roll out strategically aligned to collection drops in-store and online, effectively driving awareness and consideration.